Skip to content

Sponsorship

About our festivals and events

Moreland Council’s vision is to create a thriving city that celebrates and supports arts, recreation, diversity and wellbeing for the benefit of the community. Our festivals, events, exhibitions and performances celebrate and build community identity and promote arts and cultural expression. Community festivals and events bring the community together and contribute to the City’s economy.

Sponsorship Policy

The Sponsorship Policy recognises the potential benefits and costs to Council’s participation in sponsorship arrangements for activities and events and provides a framework for seeking sponsorship, evaluation of offers and allocation of resources.

Sponsors can provide Council with financial support or in-kind support for a Council activity or event. A sponsor can benefit through building relationships and gaining exposure. The community also benefits through enhanced services, activities and events.

Read the Sponsorship Policy.

Activities and events open for sponsorship

Our activities and events that are open for sponsorship are regularly updated. You may apply to sponsor any of the below by completing an expression of interest.

  • Location: Brunswick Precinct

    Attendance: 50,000+

    One of Melbourne’s largest and most iconic street party’s, this festival is an annual celebration of the best sounds, smells and sights of Brunswick and predates the formation of the City of Moreland, originally created by the City of Brunswick over thirty years ago. This festival is very much a place-based celebration located between Brunswick Road and Victoria Street. This large-scale community event runs from 12pm – 7pm and closes approximately 2.5km of Sydney Road. The event has traditionally had approximately 5 stages and included over 120 stalls including traders with on street trading.

  • Location: Brunswick Precinct

    Attendance: 8,000+

    Brunswick Music Festival has been held annually in March since 1989 and again predates the formation of the City of Moreland, originally created by the City of Brunswick. It began as a multicultural celebration and is now Australia's longest running inner-city music festival and has emerged as one of Victoria’s premier music festivals. The festival showcases a broad range of music styles and features some of the best local musicians, alongside artists from across the globe. This ticketed, multi-genre music festival is held for between 10 days and 2 weeks in March, across a number of indoor and outdoor venues in Brunswick. Council usually presents around 20-30 events during the festival.

  • Location: Bridget Shortell Reserve, Glenroy

    Attendance: 2,000+

    The Glenroy Festival is an annual event that celebrates the diverse community of Glenroy, featuring music, dance and art, community stalls, delicious food and drink and kid's art and sports activities in the lovely surrounds of Bridget Shortell Reserve. Originally created over a decade ago as a place-based celebration, this is a grassroots community event with a focus on local community engagement and participation. The event consists of a stage program, roving performances, workshops and food and community stalls. It generally runs for 4 hours.

  • Precinct: CB Smith Resrve, Fawkner

    Attendance: 2,000+

    Similar to the Glenroy Festival, the Fawkner Festa is an annual event that celebrates the diverse community of Fawkner, featuring music, dance and art, community stalls, delicious food and drink and kid's art and sports activities. Originally established through the Focus on Fawkner community development project in 2008, this is a grassroots community event with a focus on local community engagement and participation. The event consists of a stage program, roving performances, workshops and food and community stalls. It generally runs for 4 hours.

  • Precinct: Bridges Reserve, Coburg

    Attendance: 5,500+ per night

    A three-day market of local artisan goods, gourmet food outlets and music acts curated by local labels. The Coburg Night Market attracts families and younger adults from predominantly the direct local area and inner north to soak up chilled early summer vibes. Featuring delicious food, beautiful hand-made artisan wares and relaxed vibe. In 2019 there were two bars, 30 food stalls/trucks, one stage, 50 artisan stalls.

Expression of Interest

Council will offer a variety of opportunities to local businesses, organisations, and commercial entities to sponsor a range of Council run activities and events. This will be offered through an annual Expression of Interest (EOI) process.

The 2021 EOI period has now closed.

The 2022 EOI period will open on Monday 22 August and close at 11:59pm on Friday 30 September. Read more about the EOI process.

We may have sponsorship opportunities arise outside of the EOI period. If you would like to apply to be considered as a sponsor, please register your interest by completing the form below.

Expression of Interest form

Is your business based in Moreland?*

Preferred sponsorship package*

What mix of sponsorship do you want to offer?

By checking this box you acknowledge that you have examined and understood the application process, and that the information contained in the submission is accurate.*

If you require assistance or more information about registering an EOI for sponsorship,  contact the Moreland Communications unit.

Register of incoming sponsorships

All successful sponsorship agreements will be included in a public sponsorship register to ensure fairness and reduce competition across Council.

  • Approved date: 17/08/2021

    Name of sponsor: Thunder Road Brewing Company

    Purpose: Brunswick Music Festival 2022

    Approved sponsorship (cash and in-kind): $1,000 to $5,000

    Approver: Director Community Development

    Managing Branch/Unit: Arts and Culture

  • Approved date: 14/9/2021

    Name of sponsor: Sydney Road Brunswick Association

    Purpose: Moreland Summer Show at Counihan Gallery

    Approved sponsorship range (cash and in-kind): $1,000 to $5,000

    Approver: Director Community Development

    Managing Branch/Unit: Arts and Culture

  • Approved date: 14/9/2021

    Name of sponsor: Brunswick Bound

    Purpose: Moreland Summer Show at Counihan Gallery

    Approved sponsorship range (cash and in-kind): Under $1,000

    Approver: Director Community Development

    Managing Branch/Unit: Arts and Culture

  • Approved date: 09/11/2021

    Name of sponsor: Jellis Craig Brunswick

    Purpose: Brunswick Music Festival 2022

    Approved sponsorship range (cash and in-kind): $1,000 to $5,000

    Approver: Director Community Development

    Managing Branch/Unit: Arts and Culture