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Trader and retail support

Retail plays a key role in local employment and economic development in Moreland.

The below programs aim to provide support to retailers and shopping strips across Moreland.


MoreSpace activates vacant shops in Moreland’s shopping strips by creating shoppable window displays using QR codes. This program supports local businesses and showcases stores available for lease.

The program has two primary goals:

  1. To showcase each property as an attractive commercial opportunity.

  2. To highlight local makers, creatives, small business and entrepreneurs.

  3. To improve the look and feel of our retail precincts.
  • MoreSpace aims to promote and celebrate Moreland artists, designers, makers, entrepreneurs and small businesses, who may not have a physical store. The program provides an opportunity to showcase your products/services in a shoppable window display.

    • An opportunity to test your business with real consumers.
    • A chance to try out ideas, develop and grow, in a low risk environment.
    • A chance to test out a particular shopping precinct.
    • Reduced need for physical staffing when compared to a pop-up shop.
    • Promote Moreland Made products and a contactless retail experience.

    This opportunity will be open to businesses who don’t have a physical store, have a product/service that operates out of Moreland and will be available to assist in the set-up of their MoreSpace window if required.

  • This opportunity will be open to businesses who don’t have a physical store and has a product or service that operates out of Moreland.

    If you are interested, you can register your interest by completing the form below.

    MoreSpace Expression of Interest

    Is your business based in Moreland?*

    Does your business have an online store for people to shop your products/services?*

    Do you have proof of insurance(s) for your business and products/services?*

  • MoreSpace aims to improve the look and feel of Moreland's retail precincts and to refresh shopfronts so that they become more appealing for lease.

    Benefits of this program:

    • Address issues such as graffiti, poor amenity, posters and vandalism, if necessary.
    • Reduce the number of vacant shops.
    • Draw attention to the property for lease and potential for promotion of the site

    What's required?

    • Access to the property - for installation and removal dates only.
    • Electricity for night time lighting if possible (but not essential).
    • Located in a shopping strip or retail precinct.

    Interested in supplying a window for the MoreSpace Program? Complete the form below.

MoreSpace Expression of Interest

Is your business based in Moreland?**

Does your business have an online store for people to shop your products/services?**

Do you have proof of insurance(s) for your business and products/services?*

Shopping Strip Renewal Program

Our Shopping Strip Renewal Program aims to increase business activity across the municipality by improving strips with new footpaths, lighting, trees, street furniture, public art and better parking within our local shopping strips.

While the shopping strip is being upgraded, we work with the traders to:

  • revitalise their shopfront through the Love Your Shopfront Program
  • provide business support and mentoring through the Digital Business Support Program

Love Your Shopfront program

The Love Your Shopfront Grants Program is currently closed to applications. The next round is due to open July 2021.

What is the Love Your Shopfront grants program?

The Love Your Shopfront program aims to empower retail businesses trading in Moreland to revitalise their retail shopfront.

Businesses could receive up to $2000 to fund facade improvement works which will contribute to the rejuvenation of their retail shopfront.

What kind of works will be eligible for funding?

Works which will be considered for funding could include:

  • new shop signage
  • new outdoor lighting
  • new window decals (design, printing and professional installation)
  • clean-up of graffiti on walls
  • painting of exterior walls
  • any other improvements to your shopfront that improve the look of your shopfront

Is my business eligible?

To be eligible for the Love Your Shopfront grants program, your business needs to be located in a Neighborhood Center. 

Digital Business Support Program

Our Digital Support Program offers eligible businesses support and training to help grow their online presence, learn new skills in digital management or develop a business strategy.

The program aims to improve the capacity of retailers, to increase competitiveness, innovation and efficiency of the enterprises’ operations, products and services.

We have partnered with specialist industry advisors to work one-on-one with retailers, at their business, and at a time that suits them.

There is no financial commitment required to be a part of the Retail Mentoring Program, the service is fully funded under the SSRP program.

You can choose to be mentored on one of the following topics:

  • Development of a custom website or upgrade to an existing site
  • Social media training and development of a digital marketing strategy

Examples of support include:

  • website design and development
  • e-commerce platforms
  • digital marketing and promotion
  • online content development (web pages, mobile apps, audio and visual media)
  • branding development and implementation

The Digital Business Support Program is currently closed to applications. The Next Round is due to open June 2021.

Retail shopping precincts

Moreland's retail precincts boast a diverse range of shopping options, cafes, restaurants, professional and personal services. Discover one of our shopping precincts by exploring our Love Moreland map.


  • Sydney Road Brunswick
  • Lygon Street Shopping Precinct Brunswick East
  • Grantham/Union Street Brunswick West
  • Melville/Moreland Road Brunswick West
  • Melville/Albion Road Brunswick West


  • Coburg Shopping Precinct - Sydney Road Coburg
  • Merlynston Station Coburg North
  • Gaffney/Sussex Street Coburg North
  • Moreland Road/Nicholson Street Coburg
  • Coburg Hill Coburg North - Elizabeth Street Coburg
  • Bell Street/Melville Road Coburg North

Oak Park

  • Snell Grove Oak Park




Pascoe Vale

  • Gaffney Street/Pascoe Vale Station