The Coburg Initiative

Central Coburg has been named as a principal activity centre under the Victorian State Government's strategic planning policy Melbourne 2030: Planning for Sustainable Growth

Structure planning for activity centres aims to give effect to the policies and objectives set out for activity centres in the State Government's policy and to provide effectively for changing community needs. See Coburg Activity Centre for further information on the Coburg Place Action Plan.

The Coburg 2020 Structure Plan will guide decisions for Coburg's urban renewal project over the next 5 – 15 years. It has been developed to ensure the social, cultural, environmental and economic consequences of proposed development are considered in a balanced way to achieve the vision for Central Coburg by the year 2020.

A structure plan provides local councils and their communities with a long-term plan to enable consistent consideration of planning proposals and to guide major changes to land use, built form and public spaces.

Colours of Coburg: Adopted Place Framework

At the Council Meeting held on 8 December 2010, Council resolved to formally adopt the The Colours of Coburg: Place Framework and associated strategies.

The Place Framework, Economic Development and Governance strategies are currently being reviewed.

Scope of the project

Coburg's highly strategic location in Melbourne's north, just 8km from the CBD, combined with its good public transport links, strong community and business networks and the Coburg Initiative's integrated approach to urban regeneration, offers an unparalleled opportunity to create a sustainable city that truly builds the local community.

In 2006 Moreland City Council adopted the Central Coburg 2020 Structure Plan in response to Coburg's status as the Principal Activity Centre for Moreland. The vision and the subsequent work outlined within the Structure Plan marked the beginning of Moreland City Council's flagship urban renewal project - The Coburg Initiative (TCI). In December 2010 Council adopted the 'Colours of Coburg' Place Framework and 4 supporting Strategies which provide the direction for the next 20 years of Coburg, and establish new benchmarks in creating place and economic activity in Melbourne's northern gateway city, some of which include:

  • 9,805 new jobs for Central Coburg
  • 356,836m2 increased floor area, and
  • 5,800 new dwellings.
  • As landowner of 12.75 hectares of land in the heart of Central Coburg, Moreland City Council is able to contribute to the development momentum, act in the interests of the wider community to negotiate with the private sector to seek a win-win outcome for both, demonstrate commitment to the delivery of the TCI program and deliver community benefits that will leave a legacy for the future generations.

The vision for Coburg is 'Central Coburg develops as the prime shopping, living, employment and activity precinct in Moreland. The centre is transformed into an attractive system of streets and spaces. Central Coburg becomes a sought-after living environment offering a range of housing choices, including high density housing. Most people arrive at the centre on foot, by bike or public transport. The provision of a range of services enables people to conduct a number of different activities in one trip. Central  

Further information

For further information contact the Coburg Place Manager on 9240 1111.