The Coburg Initiative

Central Coburg has been named as a principal activity centre under the Victorian State Government's strategic planning policy Melbourne 2030: Planning for Sustainable Growth

Structure planning for activity centres aims to give effect to the policies and objectives set out for activity centres in the State Government's policy and to provide effectively for changing community needs.

The Coburg 2020 Structure Plan will guide decisions for Coburg's urban renewal project over the next 5 – 15 years. It has been developed to ensure the social, cultural, environmental and economic consequences of proposed development are considered in a balanced way to achieve the vision for Central Coburg by the year 2020.

A structure plan provides local councils and their communities with a long-term plan to enable consistent consideration of planning proposals and to guide major changes to land use, built form and public spaces.

Colours of Coburg: Adopted Place Framework

At the Council Meeting held on 8 December 2010, Council resolved to formally adopt the The Colours of Coburg: Place Framework and associated strategies.

The Place Framework, Economic Development and Governance strategies are currently being reviewed.

Scope of the project

Coburg's highly strategic location in Melbourne's north, just 8km from the CBD, combined with its good public transport links, strong community and business networks and the Coburg Initiative's integrated approach to urban regeneration, offers an unparalleled opportunity to create a sustainable city that truly builds the local community.

In 2006 Moreland City Council adopted the Central Coburg 2020 Structure Plan in response to Coburg's status as the Principal Activity Centre for Moreland. The vision and the subsequent work outlined within the Structure Plan marked the beginning of Moreland City Council's flagship urban renewal project - The Coburg Initiative (TCI). In December 2010 Council adopted the 'Colours of Coburg' Place Framework and 4 supporting Strategies which provide the direction for the next 20 years of Coburg, and establish new benchmarks in creating place and economic activity in Melbourne's northern gateway city, some of which include:

  • 9,805 new jobs for Central Coburg
  • 356,836m2 increased floor area, and
  • 5,800 new dwellings.
  • As landowner of 12.75 hectares of land in the heart of Central Coburg, Moreland City Council is able to contribute to the development momentum, act in the interests of the wider community to negotiate with the private sector to seek a win-win outcome for both, demonstrate commitment to the delivery of the TCI program and deliver community benefits that will leave a legacy for the future generations.

The vision for Coburg is 'Central Coburg develops as the prime shopping, living, employment and activity precinct in Moreland. The centre is transformed into an attractive system of streets and spaces. Central Coburg becomes a sought-after living environment offering a range of housing choices, including high density housing. Most people arrive at the centre on foot, by bike or public transport. The provision of a range of services enables people to conduct a number of different activities in one trip. Central Coburg is linked with networks of green space.'

The East Brunswick Village Development Plan is a master plan for the redevelopment of the following properties:

  • 127 - 137 Nicholson Street, Brunswick East (former Tontine factory site)
  • 139 and 149 Nicholson Street, Brunswick East
  • 2 Elm Grove, Brunswick East, and
  • 98 John Street, Brunswick East.

The East Brunswick Village Development Plan was approved on 4 October 2012. It forms the statutory basis for the assessment of future planning permit applications including subdivision and development on the site.


Land included in the proposed East Brunswick Village Development Plan area was part of the land subject of Amendment C92 to the Moreland Planning Scheme, which was approved by the Minister for Planning on 20 January 2011. Amendment C92 rezoned land and introduced new overlays, including the Development Plan Overlay (DPO Schedule 11). 

The East Brunswick Village Development Plan prepared by the Banco Group is the first development plan to be submitted to Council in response to the requirements of the schedule 11 to the Development Plan Overlay. 

Download and view the schedule 11 to the Development Plan Overlay (DPO11).

The process for the consideration of the Development Plan included public consultation, Council assessment and a VCAT hearing. At its 11 July 2012 Council meeting Council considered a report on submissions lodged in relation to the Development Plan, together with the council officer response to the Development Plan.

At this meeting, Council resolved its position on the Development Plan to inform its submission to the VCAT merits hearing. This report can be viewed by downloading the Council meeting agenda for the 11 July 2012 meeting, commencing on page 561.

In an order dated 3 September 2012, VCAT determined that the East Brunswick Village Development Plan was satisfactory, subject to some minor changes.  View and read the VCAT decision (DOC 156Kb).

The applicant subsequently provided an updated version of the Development Plan to Council, which Council endorsed on 4 October 2012.

You can download a copy of the Development Plan and the various expert analysis that it comprises below.

Further information

For further information in relation to the endorsed East Brunswick Village Development Plan contact Council on 9240 1111.